Hit101.3 Central Coast

Hit101.3 Central Coast (call sign: 2CFM) a commercial radio station based in Gosford, broadcasting across the Central Coast region of New South Wales on the 101.3 FM frequency. The station is a key member of Southern Cross Austereo’s national Hit Network and is a primary fixture on the LiSTNR digital platform.

The station has a long history in the region, originally launching in 1990 as Coast Rock FM. After several identity shifts over the decades, it adopted its current branding in October 2019. Today, it runs a Hot Adult Contemporary format tailored for the 25–54 demographic, blending current Top 40 tracks with "throwback" hits from the 90s and 2000s. The local breakfast show remains its strongest link to the community, providing specific traffic updates and regional news. The content strategy relies on a hybrid model, pairing locally produced morning segments with national programmes, such as the Carrie & Tommy drive show.

Experience & Reception

From a practical standpoint, the FM signal maintains consistent stability across the M1’s hilly terrain and the Mooney Mooney Bridge, avoiding the reception drops common with smaller regional broadcasters. While the programming follows a standard commercial structure with frequent advertising blocks during workdays, the station functions effectively as a local utility.